If you're looking to develop your business or brand or create it from scratch, below are the basics to get you on your way... We are not even talking about colours or fonts, there are some basics to think about before that stage to ensure you get the right result.
Questions to ask yourself
Who is your target audience?
What service or product are you providing them? How does it help them?
How do you want your customers to see you/your business?
If you have one, does your company name fit this vibe? Does your tag line?
What makes you different from your competitors? Your USPs.
If you don't have an answer to all of the above then you're not ready to start looking at colours, fonts or designs. These are basics and a foundation to all our branding consults here at GTD as they ensure we nail your branding to meet your brand's needs and your customer's needs!